GEOFF

Money talk is drowning in beige: same stock photos, same jargon, same forgettable promises. Geoff needed to feel trustworthy enough to handle your finances while sounding like nothing else in the category.

Lead with character. A hand-drawn mascot you can't ignore, plain-speaking copy that talks to "the busy, the lazy and the muppets", and a system confident enough to put personality where other money brands put small print.

Brand and visual identity, illustrated mascot system, typography and guidelines, tone of voice, and a digital presence that turns money admin into something you might actually enjoy, plus out-of-home that put Geoff's face on billboards.

A savings assistant people actually warm to: distinctive, honest and impossible to confuse with a bank. A character-led brand that makes better money habits feel friendly rather than preachy.