SHEEPTANK

A tech company called SheepTank could have played it safe with a generic monogram. The name deserved better. The brand had to be fun and instantly memorable, while still holding its own in serious corporate settings.

Lean into the name. We drew a tank with wool for armour, explored four turret variations, and paired the mark with a chunky, confident wordmark. One bold orange with black and white keeps the system simple and loud.

Logo concepts and refinement, a full lockup system (primary, wordmark and symbol), brand guidelines, plus first applications across business cards and merch.

A brand with genuine character: bold, clear and consistent across every application. Simple, distinctive and instantly recognisable, whether it sits on a vehicle, a screen or a t-shirt.