G!RO GRAVELFEST

The identity needed to feel rugged, welcoming and rooted in place, capturing the spirit of gravel riding and the Surrey Hills landscape while working hard across every format, from digital promotion to apparel and signage. It had to feel like a proper event, not just a logo on a poster.

A badge-style logo inspired by classic outdoor and cycling iconography, backed by colour, texture and illustration that bring warmth without losing legibility at distance, whether on a muddy trail marker or a moving jersey.

Full logo and identity system, event signage and wayfinding, merch designed to actually be worn (jerseys, tees, caps) plus assets for social and promotion.

A strong, cohesive identity that made GravelFest a recognisable fixture in the local gravel scene, and a flexible foundation ready to grow with the next edition.