Groove Engines Case Study | Yarrh Studio
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BRANDING · IDENTITY · LOGO

GROOVE ENGINES

A fire truck that starts parties instead of stopping them.

Groove Engines is a party truck with a difference: a real fire engine converted into a mobile celebration machine. Yarrh built the brand from the siren up, with a logo family, colours and type that turn heads before the truck even arrives.

The Groove Engines truck logo over party crowd photography
01 THE CHALLENGE

A fire engine turned party venue sells itself in person. The brand had to do the same job on a flyer, a feed and a booking page: instantly communicate the truck, the fun and the volume, while staying clear enough for parents booking kids' parties and event planners booking something bigger.

02 THE APPROACH

Take the visual language of the fire service and remix it for the dance floor. Fire-engine red meets disco ball, chunky type meets a flowing script, and the truck itself becomes the logo. Serious rescue equipment, extremely unserious purpose.

03 THE WORK

A full logo family: the truck-silhouette lockup with ladder detail, a circular badge for stamps and stickers, stacked wordmarks and one-colour versions built for vinyl, embroidery and neon. Plus colour, type and social templates ready for launch.

04 THE OUTCOME

A brand as loud as the truck. One glance says exactly what Groove Engines is, the logo family flexes from jacket patch to Instagram grid, and the whole identity is built to be photographed, shared and remembered long after the party ends.

Groove Engines wordmark hanging under a red disco ball above the truck Groove Engines circular badge in red Groove Engines badge in black Groove Engines wordmark with disco ball Groove Engines logo as neon sign Groove Engines logo on jacket Groove Engines truck with disco ball Groove Engines Instagram grid Groove Engines truck wordmark in white
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