MYLES LOGIC

Personal brands drift generic fast. This one had to capture a specific character (confident, considered, a little bit loud) and hold up everywhere from avatar to header.

A bold, type-led identity with a distinctive mark at its centre, built around contrast: big statements, tight details, and room for the personality to breathe.

Logo and identity system, typography and colour, plus headers and assets for every platform the brand lives on.

A personal brand that reads as established from day one, distinctive at a glance and consistent everywhere.